Reflections on thinking simply

Why do well-funded corporations collapse under operational friction while Mumbai's 5,000 dabbawalas deliver 200,000 meals daily with Six Sigma precision and zero software? The answer lies in the counterintuitive power of simple heuristics.

When resources abound, companies solve problems by throwing capital at them. When constraints bite, ingenuity awakens. Here is how frugal innovators transform resource scarcity into enduring competitive advantage.